Forthgreen is a mobile app that makes sustainable and vegan living easy for everyone.
Introduction
Forthgreen is a versatile platform designed specifically for individuals interested in vegan products. With the convenience of an iOS/Android app, users can easily browse through a wide array of vegan offerings.
Aside from facilitating seamless shopping experiences, Forthgreen also advocates for vegan dining options and fosters a community dedicated to sustainable living practices.
Role:
Product Designer & Founder
Date:
2020 to 2024
Team:
Content Manager, Data Entry and External agency
The problem
We identified a number of problems that arise when individuals who are vegans or not vegan attempt to incorporate cruelty-free products and more into their consumption habits.
Extensive Research
Vegans often struggle to find a wide range of quality vegan products and dining options that suit their lifestyle.
Greenwashing
Many vegans face the challenge of verifying whether products and restaurants are truly 100% vegan and cruelty-free.
Lack of Support
Vegans may feel isolated due to limited platforms that facilitate meaningful connections and support within the vegan community.
Opportunity
600% Growth in Population
In the United States alone, the number of people identifying as vegan grew by 600% from 2014 to 2019, rising from 1% to 6% of the population.
$31.4B Global Market Value
In the United States alone, the number of people identifying as vegan grew by 600% from 2014 to 2019, rising from 1% to 6% of the population.
25% Youth Leading the Change
A survey showed that 25% of 25- to 34-year-old Americans say they are vegans or vegetarians.
Shop
Forthgreen's Shop offers exclusive access to a wide range of 100% vegan, cruelty-free products. Guaranteed.
Stocks diverse vegan items: clothing, beauty, foods, drinks, and more, for all lifestyle needs.
Shop and Product pages
Categories page and Brand page
Restaurants
Forthgreen features a handpicked selection of vegan restaurants, each verified for genuine, cruelty-free dining. Users can also post reviews.
Forthgreen includes a user-friendly map locator, helping users easily find and navigate to nearby vegan restaurant locations.
Restaurant page and map view screens
Restaurants list view and users reviews
Community
Users can post photos and videos, follow others, comment posts and discover new users.
Users can follow brand and restaurant profiles to stay updated on their latest news.
Community and find contacts screens